BRUINS: The Bear

Every sports team has a mascot. But not every team takes that mascot and turns him into a complete sociopath fans of all teams enjoy. Ten years ago, the Bruins Bear was born paving the way to a hairy, zero-fucks-giving, 7-foot-tall, Boston Bruins-loving lunatic. For a decade, this hairy idiot has enforced the rules of Bruins fandom, starred in an 80’s-style sitcom and even headlined his own animated cartoon series. Each season, his antics more ridiculous than the last. Here is a smattering of some of the award-winning nonsense we’ve created over the years.

HONORS: ONE SHOW | COMM ARTS | EMMY | AICP | ADDY | LUERZER’S ARCHIVE | TBS’ FUNNIEST COMMERCIALS OF THE YEAR

CAMPAIGN: BRUINS HOCKEY RULES
There are unwritten rules to being a Bruins fan. Break them, and this giant bear appears and knocks you senseless. Beating up your own fans? Welcome to Boston. 

CAMPAIGN: THE SITCOM
We created an 80’s-style sitcom called “The Bear and the Gang” starring the Bear along with Boston Bruins players and personalities.
Eat your heart out, Charles in Charge.

CAMPAIGN: THE ANIMATED SHORTS
The series featured a yogurt-making robot gone haywire, an opera singer in outer space, two angry falcons, a bear wearing a jetpack and a levitating Mayor of Boston outfitted with a laser-eye. All animated by SNL and Adult Swim alum J.J. Sedelmaier. As an added bonus, the players and even Boston’s mayor, Marty Walsh, voiced their own characters.