Lynchburg is a small town nestled deep in the Tennessee hills. It has exactly one street light to its name. There’s really nothing special about it — except for the fact that it’s where each and every drop of Jack Daniel’s Tennessee whiskey is made. Every bottle of Old No. 7 is the product of Lynchburg’s blood, sweat and tears.
Through broadcast, digital, documentary short-films and online content, we take a closer look at the people, the town and their beloved whiskey.
FILM HONORS: INDIE MEMPHIS FILM FESTIVAL: Official Selection | LOUISVILLE INTERNATIONAL FILM FESTIVAL: Official Selection | Addy | Hatch
SITE REDESIGN
A completely re-designed web experience with a focus on simplicity, history and process.
FILM
We created two short films for the brand. “Birth of a Barrel” documents the Brown-Forman Cooperage in Louisville, KY, while the second film, “Independent Lynchburg” explores the quirky personas of Lynchburg’s residents. The films were honored by several film festivals across the country.