Tucked away in the Polish triangle in Dorchester, MA is one of Boston’s hidden gems: DJ’s Polish Deli and Sandwich Shoppe. There, the sandwiches taste as beautiful as they look. From the quality of the meat to the bread they bake, each and every detail is meticulously curated with an artful hand. In essence, it is Polish art you can eat– with or without mustard. This tongue-in-cheek social and OOH campaign embraced artful deliciousness in a fun, eye-catching way while building a brand for a local icon.
Photography by Karsten Wegener.