Mick Jagger backstage holding the iconic bottle. Jimmy Page prancing on stage after taking a swig. Frank Sinatra buried with a bottle of it. To say that Jack Daniel’s and music are intrinsically linked would be an understatement. Jack Daniel’s is music. Music is Jack Daniel’s. Hand in hand, they have become the poster children for everything from anti-establishment crust punk to global headliners at sold-out arenas.
THE SUNSET STRIP
We paid homage to the legendary rock scene of The Sunset Strip. And erected OOH boards near rock venues and areas surrounding music festivals.
SOCIAL & YOUTUBE
We released a “tagged” version of the tv spot on social channels and Youtube. Viewers could pause the spot and scroll through frame by frame to discover hundreds of hidden facts, trivia questions and insight into Jack’s rich musical history.
SCRAPBOOKS
Similar to the “Legend” TV spot, these layouts create a rich visual story using real pieces of rock history. Guitar picks, archival photographs, microphone cables, show flyers and ticket stubs all paint a picture of rock heritage and authenticity.
“My rider is a few biscuits, a few cakes, a meat plate, a cheese plate, some cigs and some Jack.”